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Tuesday, May 30, 2006

The Three Marketeers

The land was ripe with business and the field was ablaze with providers.

Among the slickest was Ivan. He portrayed himself as an amiable service provider. A network of friends and acquaintances sang his praises. However, his delivery was a far cry from his perceived reputation. Ivan was great at selling you Ivan, but he was not great at selling your home. The papers were signed, the signs were installed and Ivan disappeared. Ivan was terrible to deal with, not only with his clients but also with his real estate peers.

Pauline on the other hand was new to the business - not a bad thing necessarily. Oh, and part time! If you didn't know her, you had heard of her. You know the type - on several committees at school, active at church, blocking the aisles at the supermarket with gossip. . . . . . . . . . . . a leader if there ever was one. Pauline thought real estate was a great occupation. She could make her own time schedule, and make big money. The business of real estate, however, took back burner to everything else in her life. Listing with Pauline was perilous.

Then, there was Bea. Bea was everywhere. There was not a publication you could scan that didn't have her smiling face beckoning your business. She was queen of the region, and employeed a hive of workers to keep up with a vast number of clients swarming about, hoping for the promised results someone so popular was sure to produce. Great at some things, but dispite a beavy of workers (all with attitude), wide gaps existed in the service provided.

Art Banyon, on the other hand, also worked hard. He worked hard at providing service. He knew his stuff . . . . . . . . . . followed the market trends, knew the rules of real estate, communicated with his clients, was skilled at negotiation, and well respected within the real estate community. Service and satisfied clients were his goals. When he spoke, it was fact - when he promised, he delivered. Over the years, as his referral business grew, he employed assistants with the same work ethics. It was undeniable that Art was a gem of an agent.

It is so easy to look to someone you may like, know or admire and assume that they will be able to provide the services that are needed and necessary for buying or selling a property.

Don't be fooled by the three marketeers, because finding a gem of an agent is more of an ART.

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